Esker Design's Blog

Vermont Web Design case study analytics for Peak Painting, Woodstock, VT

Sam Robinson Jan 13, 2025

From 12.7s to 1.1s: A Web Design Case Study - Peak Painting's Digital Transformation

Peak Painting underwent a remarkable digital transformation, improving their website's performance score from 55 to an impressive 100. The initial consultation fostered a clear understanding of the client's needs, establishing transparent pricing and expectations. During the research phase, vital information was gathered through focused questionnaires that shaped the design. The Figma mockup process allowed for collaborative refinements based on client feedback, ensuring satisfaction. Parallelly, development began while professional content was created to enhance SEO and engagement. Testing included live previews for client adjustments, resulting in efficient turnaround times. Ultimately, this project showcases how thoughtful processes lead to significant improvements in performance metrics.

Mockup overview of a website in the development process.

Sam Robinson Dec 16, 2024

Our Web Design Process: Crafting Custom Websites for Vermont Businesses

Discover Esker Designs' web design process tailored for Vermont businesses, emphasizing unique branding, professional copywriting, and hand-coded solutions for optimal performance and local SEO, ensuring a custom website that resonates with your audience.

Sam Robinson Nov 20, 2024

The Ultimate Checklist for Building a Website That Converts

In today’s digital environment, having a well-designed website is essential for small businesses in Vermont. Your site acts like your storefront and always-on salesperson combined. To effectively turn visitors into loyal customers, consider this comprehensive checklist.

Photo of Alpenglow Counseling's google pagespeed performance metrics.

Sam Robinosn Nov 5, 2024

Page Speed, Best Practices, SEO, Accessibility, and Why it All Matters

Page speed is super important in today’s digital landscape, as it directly affects user experience, SEO rankings and even accessibility. A slow-loading webpage can frustrate visitors, leading them to leave before they even see what you offer. Best practices for improving page speed include optimizing images, minimizing HTML and CSS files, and leveraging browser caching to enhance performance. Moreover, these practices not only boost your site's visibility on search engines but also make it more accessible for users with disabilities who rely on screen readers or other assistive technologies. Ultimately, prioritizing page speed is crucial because it helps retain users and conveys a sense of professionalism that can set a website apart from its competitors. In the end, keeping all of these elements in check contributes to better overall online presence and success.

Sam Robinson Nov 1, 2024

The Hidden Costs of Page Builders and Why a Web Developer is Worth It

This article explores the hidden costs associated with page builders, highlighting their limitations in customization, performance, and scalability. It emphasizes the long-term value of investing in a web developer for tailored solutions, improved SEO, and enhanced website functionality.

Sam Robinson Oct 27, 2024

Why a Fast, Professional Website Is Essential for Small Business Success

Discover why a fast and professional website is crucial for small business growth. Learn how website speed, design, and functionality impact your credibility, customer engagement, and online visibility. A professional site isn't just an option—it's a must-have in today's competitive market.